Role: Producer                                                                                              Client: Britvic | Aqua Libra

My role on this project was to lead the end-to-end production of a dynamic paid & organic campaign for Aqua Libra, ensuring the creative and strategic vision was flawlessly executed. This 6-part yoga series was designed to disrupt the fitness industry by positioning Aqua Libra as a healthier, hydrating alternative to water. I established and nurtured a strategic partnership with a leading yoga studio, casting top-tier yoga professionals to authentically represent the brand. This campaign’s success not only elevated Aqua Libra’s presence in the fitness space but also laid the groundwork for brand-hosted, in-person yoga studio events, further solidifying its position in the wellness industry.